In the previous two installments of this article, I discussed the high cost of squeezing performance out of legacy storage for high-performance enterprise applications, and how legacy storage performance destroys value and increases costs.
I also mentioned that Flash-based arrays redefine the storage value curve in a way that legacy arrays cannot. Violin’s memory arrays are the market leading Flash-based storage array in the market. They are called “memory arrays” because of their fast performance: Effectively, Violin’s storage arrays behave like server DRAM memory extensions, enabling enterprises to run mission critical applications in real-time and avoiding the latencies and costs associated with legacy storage. This creates real value for enterprises.
When a legacy storage vendor sells 5 PB of storage at $0.07/GB when only a fraction of that capacity is needed, they are using the same trick as rental car companies do when they presell a full tank of gas at a “discount.” In the case of the car rental companies, they are betting that you will return the car with at least a quarter of the tank. The results are premium gas prices for the consumer and higher profits for the rental car company. Likewise, by selling more capacity than you want (to get you near the performance levels needed), legacy storage companies sell their disk capacities at a premium that is 2 orders of magnitude larger than the advertised price.
There is no value in paying for unused storage capacity; the value is the price of capacity within a target performance. And there is something peculiar about performance: Unless prohibited by legislation or limited by physical law, better performance is never too much. Agile, competitive enterprises always find ways to exploit their performance advantage for an edge in the market place.
With up to 1,000,000 IOPS out of a 3U chassis, the Violin Systems 6000 Series make any high-performance enterprise application, like VDI or OLTP systems, hum and highly responsive. Violin Systems 6000 Series arrays are actually far more economical because they offer the right performance at the right capacity at a fraction of the floor space and power that legacy storage systems require. Performance can create a competitive advantage for an enterprise and deliver economic value. Tier-1, business-critical applications become more responsive. Waste, incurred with huge storage array costs or unduly long wait times is eliminated.
Looking at the chart above, it becomes clear that legacy storage system destroy value when it comes to high-performance applications. Flash memory is disrupting the old boys club of the storage business. It is creating value by giving companies a high-performance competitive edge. And Violin Systems is blazing the path in this new era.