OK, I am sorry. I couldn’t resist the play on words. This definitely is not a political post.
I want to speak to specifically how we intend to make Violin a huge success. Simply put, our success will come down to delighting present and future customers. For us, that means that we must do three things incredibly well. We must:
(1) Address a specific problem or pain point.
(2) Provide Immediate Value
(3) Provide An Incredible End-to-End Experience
Being a relatively small technology company, we cannot try to address every infrastructure problem or even every storage problem. Our first goal was to identify a specific pain point where we know we can add a lot of value. For Violin, that problem is the need/desire of a business to get better performance and efficiency from their critical applications.
Providing immediate value means providing a solution that can drop into existing environments. It also means providing all of the other features of any products that we are replacing. Many startups are promising ultra-high-performance storage capabilities but only Violin has BOTH extreme performance AND the full set of enterprise array features needed to directly and easily replace legacy storage arrays.
At the end of the day technology and features are secondary. Our primary objective is to provide an incredible overall experience to all of our customers. From the proof-of-concept validation through purchasing, deployment, and support, we will continuously strive to provide a best-in-class experience.
These three simple fundamentals are our focus.