It seems like our entire lives -work and personal- are composed solely of data. There’s just so much of it. With the use of big data analytics on the rise, there’s more data than ever before. In fact, each day, users generate 2.5 quintillion bytes of data. When we talk about big data analytics, this is a massive volume of structured and unstructured data– sometimes petabytes- or exabytes-worth of information to be processed.