At a young age, we are pre-programmed to believe that high performance is expensive. As kids, we played with toy cars of Ferrari and Porsche that are known for performance but associated with high cost and only the rich typically own. Additionally, such cars are not known for efficiency or for that matter reliability until the dawn of Tesla electric cars. Tesla offers high-performance acceleration, zero gas costs, low cost of operation and it truly transforms the pre-programmed thinking. Unfortunately, the acquisition cost of a Tesla is not that affordable for everyone, yet.
I was having coffee with a friend of mine a few weeks ago and he was talking about some new phone coming out that would be 5G ready.
Now, I’m not a big “phone” guy and my friend is not in any a “Technology” guy, at least not that he realizes. As a matter of fact, he often picks at me for being a nerd. However, in taking about 5G, it made me start thinking about the impact that 5G will have on me and what I do for a living here at Violin Systems.
Independent studies by Google and Microsoft’s Bing team were seeking to understand the impact of latency on user behavior. Their studies generated surprising results. The companies presented their results jointly at the O’Reilly Velocity conference in San Jose CA in May of 2009.
They wanted to assure their investment in systems to deliver search results and advertising was indeed based on user results, and if possible, business impact. The fact that these two companies came to very similar conclusions after their independent experiments brings a lot of credibility to their joint conclusion. The result of their research: latency matters.